{"id":214,"date":"2025-11-11T13:15:37","date_gmt":"2025-11-11T13:15:37","guid":{"rendered":"https:\/\/uudised.go3.tv\/?p=214"},"modified":"2025-11-12T13:35:00","modified_gmt":"2025-11-12T13:35:00","slug":"most-watched-sports-broadcasts-baltic-states","status":"publish","type":"post","link":"https:\/\/uudised.go3.ee\/en\/sport\/most-watched-sports-broadcasts-baltic-states\/","title":{"rendered":"The Most Watched Sports Broadcasts in the Baltic States in 2024:\u00a0Hockey,\u00a0Football,\u00a0and\u00a0Basketball"},"content":{"rendered":"\n<p>The year 2024 in the Baltic States was rich in various important sporting events that attracted a large number of spectators.<\/p>\n\n\n\n<p>While the most popular sports vary by country, some general trends stand out: in Latvia, ice hockey takes the lead, in Lithuania,&nbsp;it\u2019s&nbsp;basketball and football,&nbsp;whereas&nbsp;in Estonia, watching sports is a less common pastime.&nbsp;<\/p>\n\n\n\n<p>In this article, we will take a detailed look at the most watched sports events in the Baltic States, as well as&nbsp;provide&nbsp;an overview&nbsp;of&nbsp;global trends to understand which sporting events attracted the most viewers elsewhere in the world.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Latvia: The Dominance of Ice Hockey and the Popularity of Other Sports&nbsp;<\/strong><\/h2>\n\n\n\n<p>It\u2019s&nbsp;no surprise that the most&nbsp;watched sports broadcasts&nbsp;in Latvia in 2024 were related to&nbsp;<a href=\"https:\/\/go3.ee\/en\/categories\/ice-hockey,category-4699679\">ice hockey<\/a>.&nbsp;<\/p>\n\n\n\n<p>At the 2023 World Championship in Tampere, in the game for 3<sup>rd<\/sup>&nbsp;place, the Latvian national ice hockey team defeated the USA team with a score 4:3&nbsp;and for the first time in history won bronze medals.&nbsp;<\/p>\n\n\n\n<p>Back then, after the Latvian hockey players won bronze, congratulations were sent to our national team on social media from all over the world.&nbsp;<\/p>\n\n\n\n<p>Therefore, it is only natural that the 2024 World Ice Hockey Championship was one of the most watched sports events in Latvia, and many games achieved significant viewing time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TOP 5&nbsp;Most&nbsp;Watched Latvian&nbsp;Ice&nbsp;Hockey&nbsp;Games at the World Championship:&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Latvia vs. Slovakia <\/strong><\/li>\n\n\n\n<li><strong>Latvia vs. France <\/strong><\/li>\n\n\n\n<li><strong>Poland vs. Latvia <\/strong>\u00a0<\/li>\n\n\n\n<li><strong>Latvia vs. USA <\/strong><\/li>\n\n\n\n<li><strong>Kazakhstan vs. Latvia <\/strong><\/li>\n<\/ul>\n\n\n\n<p>This data clearly shows that Latvian sports fans follow hockey closely and watch their national team\u2019s games with great enthusiasm.&nbsp;<\/p>\n\n\n\n<p>It should be noted that broadcasts of other hockey games also generated great interest, such as Latvia\u2019s U20 World Championship quarterfinal match against Germany&nbsp;and the decisive match of the IIHF Olympic Qualifying Tournament, where Latvia defeated France on September 1.&nbsp;<\/p>\n\n\n\n<p>Ice hockey in Latvia is more than just a sport \u2013 it has become a powerful symbol of national identity.&nbsp;<\/p>\n\n\n\n<p>Despite the dominance of ice hockey,&nbsp;other sports, such as games of <a href=\"https:\/\/go3.ee\/categories\/uefachampionsleague,category-6886205\">UEFA Champions League<\/a> and&nbsp;<a href=\"https:\/\/go3.ee\/categories\/euroleague,category-4699660\">EuroLeague<\/a>&nbsp;Basketball, were also among the most watched sporting events:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real Madrid vs. Manchester City<\/strong><\/li>\n\n\n\n<li><strong>Real Madrid vs. Bayern Munich <\/strong><\/li>\n\n\n\n<li><strong>EuroLeague\u00a0Semifinal: Panathinaikos vs. Fenerbahce <\/strong><\/li>\n<\/ul>\n\n\n\n<p>Although ice hockey is the most popular sport in Latvia, international football and basketball competitions are still able to attract large audiences.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lithuania: Popularity of Football and Basketball<\/strong><\/h2>\n\n\n\n<p>To our&nbsp;neighbors&nbsp;\u2013&nbsp;in Lithuania&nbsp;\u2013&nbsp;the greatest interest among sports fans was generated by the European Football Championship.&nbsp;<\/p>\n\n\n\n<p>Football is becoming increasingly popular in this country, and major European football tournaments attract significant viewership.&nbsp;<\/p>\n\n\n\n<p>All the most watched broadcasts were related to the European football finals, and the TOP 5&nbsp;looks&nbsp;like&nbsp;as&nbsp;follows:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spain vs. England <\/strong><\/li>\n\n\n\n<li><strong>Netherlands vs. England<\/strong><\/li>\n\n\n\n<li><strong>Spain vs. France <\/strong><\/li>\n\n\n\n<li><strong>Portugal vs. France <\/strong><\/li>\n\n\n\n<li><strong>Portugal vs. Slovenia <\/strong><\/li>\n<\/ul>\n\n\n\n<p>At the same time, <a href=\"https:\/\/go3.ee\/categories\/basketball,category-4699651\">basketball<\/a> has always been an important sport in Lithuania, and this trend&nbsp;generally continued&nbsp;in 2024 as well.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/naujienos.go3.lt\/wp-content\/uploads\/2025\/11\/670x370basketball-1.jpg\" alt=\"\" class=\"wp-image-87443\"\/><\/figure>\n\n\n\n<p>Interestingly, the biggest basketball derby in the Baltic region has long been between two Lithuanian powerhouses \u2013 Kaunas&nbsp;\u201c\u017dalgiris\u201d&nbsp;and Vilnius&nbsp;\u201cRytas\u201d.&nbsp;Statistics from 2024 further confirm this:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201c\u017dalgiris\u201d vs. \u201cRytas\u201d <\/strong><\/li>\n\n\n\n<li><strong>\u201c\u017dalgiris\u201d vs. \u201cRytas\u201d <\/strong><\/li>\n\n\n\n<li><strong>\u201cRytas\u201d vs. \u201c\u017dalgiris\u201d\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Interestingly, 17-year-old Lithuanian breakdancer Dominika\u00a0Banevi\u010d, known by her stage name\u00a0\u201cNicka\u201d,\u00a0gained significant popularity among viewers in Lithuania after becoming the silver medalist in breakdancing at the Paris Olympic Games. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Estonia: Less Interest in Sports Broadcasts<\/strong><\/h2>\n\n\n\n<p>Unlike Latvia and Lithuania, sports broadcasts in Estonia&nbsp;failed to&nbsp;enter the TOP 200 of the country\u2019s most watched television&nbsp;programmes&nbsp;in 2024.&nbsp;<\/p>\n\n\n\n<p>The most watched sports broadcast was\u00a0the European Football Championship\u00a0Final between Spain and England, but other championship games also attracted moderate audiences:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>France vs. Belgium <\/strong><\/li>\n\n\n\n<li><strong>Croatia vs. Italy <\/strong><\/li>\n\n\n\n<li><strong>England vs. Slovakia <\/strong><\/li>\n\n\n\n<li><strong>England vs. Switzerland<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In Estonia in 2024, <a href=\"https:\/\/go3.ee\/categories\/football,category-4699682\">football<\/a> remained popular, but other sports&nbsp;programmes&nbsp;also drew viewers\u2019&nbsp;attention.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/naujienos.go3.lt\/wp-content\/uploads\/2025\/11\/670x370basketball-football.jpg\" alt=\"\" class=\"wp-image-87441\"\/><\/figure>\n\n\n\n<p><br>\u00a0<br>The Estonian men\u2019s basketball team won their third qualifying game for the 2025 European Championship in November, defeating Poland 82:78.\u00a0<\/p>\n\n\n\n<p>The victory marked a major step forward for the Estonians on their path to the 2025 European Championship \u2013 a goal they&nbsp;ultimately achieved.&nbsp;<\/p>\n\n\n\n<p>The&nbsp;relatively lower&nbsp;viewership of sports broadcasts in Estonia compared to Latvia and Lithuania may be attributed to the absence of internationally competitive hockey and basketball teams capable of drawing&nbsp;a&nbsp;significant fan attention.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Global Trends and the Most Watched Sports Events in the World<\/strong><\/h2>\n\n\n\n<p>In addition to the most watched broadcasts in the Baltic States, several global sporting events took place in the world in 2024, attracting hundreds of millions of viewers.<\/p>\n\n\n\n<p>Let\u2019s&nbsp;begin with the&nbsp;UEFA European Football Championship, which became one of the <a href=\"https:\/\/go3.ee\/sports\">most-streamed sporting events<\/a>, even surpassing the&nbsp;Paris 2024 Olympics&nbsp;in global viewership.&nbsp;<\/p>\n\n\n\n<p>According to available data, the&nbsp;UEFA Euro 2024&nbsp;football tournament reached over 5 billion viewers worldwide,&nbsp;representing&nbsp;approximately 84% of the global audience potential.&nbsp;<\/p>\n\n\n\n<p>The&nbsp;Paris 2024 Olympics&nbsp;also attracted a similar audience, reaching 5 billion viewers.&nbsp;<\/p>\n\n\n\n<p>While both events had&nbsp;a&nbsp;remarkable global reach,&nbsp;UEFA Euro 2024&nbsp;may have slightly edged out the Olympics in terms of total viewership.&nbsp;<\/p>\n\n\n\n<p>Meanwhile,&nbsp;Super Bowl LVIII&nbsp;became the most-watched television broadcast since 1969, drawing an average of 123.7 million viewers across all platforms.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s&nbsp;not forget the historic&nbsp;Super Bowl&nbsp;game of 2024, where the Kansas City Chiefs triumphed over the San Francisco 49ers in a dramatic 25:22 overtime victory.&nbsp;<\/p>\n\n\n\n<p>The&nbsp;boxing match between Mike Tyson and Jake Paul, streamed on Netflix, also made history as the platform\u2019s most-watched live event, drawing an average of 108 million global viewers and 65 million concurrent streamers.&nbsp;<\/p>\n\n\n\n<p>Similarly, the&nbsp;2024 NCAA Women\u2019s Basketball Championship Final&nbsp;attracted 18.7 million viewers in the United States, becoming the most-watched women\u2019s basketball game in US history.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year 2024 in the Baltic States was rich in various important sporting events that attracted a large number of spectators. While the most popular sports vary by country, some general trends stand out: in Latvia, ice hockey takes the lead, in Lithuania, it\u2019s basketball and football, whereas in Estonia, watching sports is a less common pastime. <\/p>\n","protected":false},"author":6,"featured_media":217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[58,59,60],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-live-tv","tag-sports","tag-tv-channels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Watched Sports Broadcasts in the Baltic States in 2024<\/title>\n<meta name=\"description\" content=\"Dramatic comebacks and record-breaking performances, hockey, basketball and football. Presenting 10 most watched sports broadcasts in the Baltic States in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uudised.go3.ee\/en\/sport\/most-watched-sports-broadcasts-baltic-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Watched Sports Broadcasts in the Baltic States in 2024\" \/>\n<meta property=\"og:description\" content=\"Dramatic comebacks and record-breaking performances, hockey, basketball and football. Presenting 10 most watched sports broadcasts in the Baltic States in 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uudised.go3.ee\/en\/sport\/most-watched-sports-broadcasts-baltic-states\/\" \/>\n<meta property=\"og:site_name\" content=\"Go3 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T13:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T13:35:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uudised.go3.ee\/wp-content\/uploads\/2025\/11\/1440x800-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosita Mickevi\u010di\u016bt\u0117\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosita Mickevi\u010di\u016bt\u0117\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/sport\\\/most-watched-sports-broadcasts-baltic-states\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/sport\\\/most-watched-sports-broadcasts-baltic-states\\\/\"},\"author\":{\"name\":\"Rosita Mickevi\u010di\u016bt\u0117\",\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/#\\\/schema\\\/person\\\/6028b8632122e595916b28d353a95985\"},\"headline\":\"The Most Watched Sports Broadcasts in the Baltic States in 2024:\u00a0Hockey,\u00a0Football,\u00a0and\u00a0Basketball\",\"datePublished\":\"2025-11-11T13:15:37+00:00\",\"dateModified\":\"2025-11-12T13:35:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/sport\\\/most-watched-sports-broadcasts-baltic-states\\\/\"},\"wordCount\":1034,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/sport\\\/most-watched-sports-broadcasts-baltic-states\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uudised.go3.ee\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1440x800-1.jpg\",\"keywords\":[\"live TV\",\"sports\",\"TV channels\"],\"articleSection\":[\"Sport\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/sport\\\/most-watched-sports-broadcasts-baltic-states\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/sport\\\/most-watched-sports-broadcasts-baltic-states\\\/\",\"url\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/sport\\\/most-watched-sports-broadcasts-baltic-states\\\/\",\"name\":\"The Most Watched Sports Broadcasts in the Baltic States in 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/sport\\\/most-watched-sports-broadcasts-baltic-states\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/uudised.go3.ee\\\/en\\\/sport\\\/most-watched-sports-broadcasts-baltic-states\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uudised.go3.ee\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1440x800-1.jpg\",\"datePublished\":\"2025-11-11T13:15:37+00:00\",\"dateModified\":\"2025-11-12T13:35:00+00:00\",\"description\":\"Dramatic comebacks and record-breaking performances, hockey, basketball and football. 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